• Sign In
  • My Cart 0)
main product photo

Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue

1st Edition
0071638687 · 9780071638685
Turn online visitors into PAYING CUSTOMERS!You’ve gone through all steps of developing a powerful business presence on the Web-—but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . before th… Read More
Add to Wish List
US$22.50
Request Review Copy
Download file to PC or Mac desktops or laptops

Step 1. Download Adobe Digital Editions Both PC and Mac users will need to download Adobe Digital Editions to access their eBook. You can download Adobe Digital Editions at Adobe's website here.


Step 2. Register an Adobe ID if you do not already have one. (This step is optional, but allows you to open the file on multiple devices) Visit account.Adobe.com to register your Adobe account.


Step 3: Authorize Adobe Digital Editions using your Adobe ID. In Adobe Digital Editions, go to the Help menu. Choose “Authorize Computer.”


Step 4: Open your file with Adobe Digital Editions. Once you’ve linked your Adobe Digital Editions with your Adobe ID, you should be able to access your eBook on any device which supports Adobe Digital Editions and is authorized with your ID. If your eBook does not open in Adobe Digital Editions upon download, please contact customer service

Introduction

Overview

Point of View
  • As a website
  • As a Product/ Service
  • As a person (reputation management)


    • Paths to Turning Clicks into Customers
  • Email

    • 1. Best Practices
    2. Expectations
  • Search

    • 1. Best Practices
    2. Expectations
    3. Organic
    4. Paid
    5. Local
    6. Video
  • Online Advertising (Banners)

    • 1. Best Practices
    2. Expectations
    3. Networks
    4. Individual Website (direct buying)
  • Webinars/Trade Shows

    • 1. Best Practices
    2. Expectations
    3. Speaking
    4. Sponsoring
    5. Displaying
  • Video

    • 1. Best Practices
    2. Expectations
    3. Do-it-yourself
    4. Exposure outlets--youtube, vimeo, google video, etc.
  • Social Networking

    • 1. Best Practices
    2. Expectations
    3. Locations--Twitter, Facebook, Linedin, etc.

    Interviews
  • With thought leaders on topics
  • Tentative count between 5 and 10
  • Global pov & Local pov

    • Turn online visitors into PAYING CUSTOMERS!

    You’ve gone through all steps of developing a powerful business presence on the Web-—but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . before they start clicking through to your competitor’s site.

    From Duane Forrester, a leading expert in Search Engine Optimization and the author of the popular How to Make Money With Your Blog, comes a highly practical guide for using all the online tools available for turning curious visitors into paying customers. Turn Clicks into Customers reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services.

    Forrester explains what works and what doesn’t for multiple online marketing strategies, including:

    • E-mail
    • Online searches
    • Internet advertising
    • Webinars
    • Videos
    • Social networking

    You’ll learn best practices for each strategy at both a local and global level to reach more paying customers than ever before. Plus, you’ll get interviews with global experts who reveal proven tactics they’ve used to successfully turn Clicks into Customers.