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Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue

1st Edition
0071635165 · 9780071635165
Turn online visitors into PAYING CUSTOMERS!You’ve gone through all steps of developing a powerful business presence on the Web-—but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . before th… Read More
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  • Print bound version of the complete text
Introduction

Overview

Point of View
  • As a website
  • As a Product/ Service
  • As a person (reputation management)


    • Paths to Turning Clicks into Customers
  • Email

    • 1. Best Practices
    2. Expectations
  • Search

    • 1. Best Practices
    2. Expectations
    3. Organic
    4. Paid
    5. Local
    6. Video
  • Online Advertising (Banners)

    • 1. Best Practices
    2. Expectations
    3. Networks
    4. Individual Website (direct buying)
  • Webinars/Trade Shows

    • 1. Best Practices
    2. Expectations
    3. Speaking
    4. Sponsoring
    5. Displaying
  • Video

    • 1. Best Practices
    2. Expectations
    3. Do-it-yourself
    4. Exposure outlets--youtube, vimeo, google video, etc.
  • Social Networking

    • 1. Best Practices
    2. Expectations
    3. Locations--Twitter, Facebook, Linedin, etc.

    Interviews
  • With thought leaders on topics
  • Tentative count between 5 and 10
  • Global pov & Local pov

    • Turn online visitors into PAYING CUSTOMERS!

    You’ve gone through all steps of developing a powerful business presence on the Web-—but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . before they start clicking through to your competitor’s site.

    From Duane Forrester, a leading expert in Search Engine Optimization and the author of the popular How to Make Money With Your Blog, comes a highly practical guide for using all the online tools available for turning curious visitors into paying customers. Turn Clicks into Customers reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services.

    Forrester explains what works and what doesn’t for multiple online marketing strategies, including:

    • E-mail
    • Online searches
    • Internet advertising
    • Webinars
    • Videos
    • Social networking

    You’ll learn best practices for each strategy at both a local and global level to reach more paying customers than ever before. Plus, you’ll get interviews with global experts who reveal proven tactics they’ve used to successfully turn Clicks into Customers.