Transforming NOKIA: The Power of Paranoid Optimism to Lead Through Colossal Change

1st Edition
1260128733 · 9781260128734
The great Nokia turnaround—universal business lessons for leaders in any industry Nokia once dominated the smartphone industry. It was to mobile phones was Kleenex is to facial tissues. Then iPhones and Androids appeared out of nowhere and pushed … Read More
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Acknowledgments

Introduction: On the Brink


Part One: The Toxicity of Success


Chapter 1: The Nokia Magic


Chapter 2: Dazzles by the Sparkle


Chapter 3: Mixed Signals


Chapter 4: Placing Our Bets


Chapter 5: Reality Bites


Chapter 6: A New Hand on the Wheel


Chapter 7: Tough Choices


Chapter 8: Jumping off a Burning Platform


Part Two: Transforming to Win Again


Chapter 9: Taking Charge in a Crisis


Chapter 10: The Golden Rules


Chapter 11: Plan B...and Plan C and Plan D


Chapter 12: Can This Marriage Be Saved?


Chapter 13: Hitting "Restart"--Again and Again


Chapter 14: Bold Moves Can Be Your Best Bet


Chapter 15: Doing the Deal


Chapter 16: A Recipe for Reinvention


Chapter 17: Leading with a Foot in Two Worlds


Chapter 18: The Foundation for Our Future


Conclusion: Creating Your Own Luck


Notes


Index




The great Nokia turnaround—universal business lessons for leaders in any industry 
Nokia once dominated the smartphone industry. It was to mobile phones was Kleenex is to facial tissues. Then iPhones and Androids appeared out of nowhere and pushed Nokia off the cliff. In just four years, the company lost over 90 percent of its value. Revenues were in freefall; massive layoffs became common. Pundits predicted that bankruptcy wasn’t a matter of if, it was a matter of when. 
Then something equally shocking occurred. In record time, Nokia bounced back. With a vengeance. Nokia reinvented itself and is now the second-biggest player in the $100 billion-dollar global wireless market. 
In Transforming Nokia, the man who orchestrated and led Nokia’s comeback—Chairman of the Board Risto Siilasmaa—reveals the story of Nokia’s fall and resurrection. He reveals the inside story of the collapse and provides survival strategies and change-management methods any business leader can take to the bank. You’ll learn how to harness the power of what Siilasmaa calls “paranoid optimism” and apply his winning entrepreneurial leadership model to rise above any challenge and drive sustainable success.
Whether you lead a team or a corporate division, head a start-up or a massive organization, and whether your business is on the rocks or running smoothly, Transforming Nokia provides everything you need to sharpen your foresight, expand your options, seize opportunities, and thrive, no matter what changes tomorrow brings.