Think and Grow Digital: What the Net Generation Needs to Know to Survive and Thrive in Any Organization

PREFACE vii
ACKNOWLEDGMENTS ix

Part I CHALLENGES AND OPPORTUNITIES 1
1 TEN REASONS WHY COMPANIES FAIL TO EMBRACE YOUNG TALENT 3
2 CEOs WANT YOUR POWER 19
3 THE SUPERHERO DILEMMA 27

Part II HIT THE GROUND RUNNING 35
4 BE ONE WITH YOUR COMPANY 37
5 CHOICES IN A WORLD OF ENDLESS OPTIONS 57
6 HOW AND WHY YOU WILL NEVER FAIL A JOB INTERVIEW 71
7 THE THOUSAND-HORSEPOWER GROWTH ENGINE 79

Part III CRAFT YOUR CAREER STEPS 89
8 THE JOB-CREATION FORMULA 91
9 THE BEAUTY AND RISKS OF SWITCHING JOBS 101
10 SHOULD I STAY OR SHOULD I GO? FIVE SIGNALS THAT SHOULD ALERT YOU 111
11 SALARY: HOW TO GET WHAT YOU DESERVE 121

Part IV DEVELOP INTO A MATURE AND APPRECIATED INDIVIDUAL 127
12 MAKING YOUR OPINIONS VALUABLE 129
13 TEN PERSONALITIES: HOW TO RELATE TO YOUR COLLEAGUES 137
14 THE BEST VICTORIES 153
15 BALANCE POWER WITH RESPONSIBILITY 159

Part V KEEP YOUR ASPIRATIONS AND WORK PLEASURE ALIVE 169
16 SHOOT FOR THE MOON 171
17 NAÏVETÉ: THE SOURCE OF FUNDAMENTAL INNOVATION 177
18 BE THE “ALWAYS ON” INNOVATION ENGINE 181
19 ENJOY THE JOURNEY AND DEFINE YOUR OWN GREATNESS 189

INDEX 199

A digital executive shows millennials how to excel in a corporate environment still dominated by an older generation, while remaining true to their personal values

Think and Grow Digital teaches young talents how to align with company "seniors" without giving up their ideals. The author explains how readers can help companies focus on moon shots: things really worth going for that help both the company and the world. Readers learn how to systematically create their own job roles, drive their personal growth engine, and connect effectively with people allowing them to do meaningful work with great rewards.

Joris Merks-Benjaminsen worked in several media and advertising businesses before he joined Google in 2010. He serves as European Head of Insights Communication, aggregating research and data insights into B2B narratives that explain changes in the media landscape, marketing, and consumer behavior.