The Real Estate Entrepreneur
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1: The Leadership Responsibilities of a Broker-Owner
2: Develop a Vision for Company Success
3: Determine Your Niche in the Marketplace
4: Create Your Brand
5: The Franciise Option
6: Select the Office Location
7: Determine Communications and Technology Systems
8: Devlop a Procedures and Policies Manual
9: Manage the Necessary Paperwork
10: Identifying and Recruiting Sales Associates
11: Training
12: Associate Retention
13: Developing a Strategic Plan
Make the transition from real estate agent to broker-owner and watch your income skyrocket!
Endorsed as a Product Partner by the Council of Real Estate Brokerage Managers, The Real Estate Entrepreneur covers everything you need to know to launch your own successful real estate company. Drawing upon his two decades of real estate experience, Cliff Perotti covers everything from creating a vision for your company and building your brand to recruiting and training sales associates, and developing a strategic plan for the future.
Perotti gives you informed, step-by-step discussions of:
- The reasons new brokerages fail-and how to avoid making the same mistakes
- Innovative ways to recruit and retain the best agents
- Proven methods for identifying your marketing niche and increasing your market share
- Techniques for structuring compensation plans that motivate without draining profits
- Tips for increasing visibility and revenue through websites, transaction management software, virtual assistants, and blog marketing
Featuring insightful self-assessments, checklists, and exercises throughout, The Real Estate Entrepreneur is your hands-on guide to becoming a well-organized, established brokerage owner.