The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

Acknowledgments v

Preface    vii

Introduction: How to Be Insanely Great in Front of Any Audience   xi

Act 1: Create The Story      1

Scene1: Plan in Analog           3

Scene 2: Answer the One Question That Matters Most     15

Scene 3: Develop a Messianic Sense of Purpose     27

Scene 4: Create Twitter-Like Headlines    39

Scene 5: Draw a Road Map      49

Scene 6: Introduce the Antagonist        63

Scene 7: Reveal the Conquering Hero     75

Intermission 1: Obey the Ten-Minute Rule        83

Act 2: Deliver the Experience     85

Scene 8: Channel Their Inner Zen       87

Scene 9: Dress Up Your Numbers     105

Scene 10: Use "Amazingly Zippy" Words      113

Scene 11: Share the Stage       127

Scene 12: Stage Your Presentation with Props     137

Scene 13: Reveal a "Holy Shit" Moment      151

Intermission 2: Schiller Learns from the Best        161

Act 3: Refine and Rehearse        165

Scene 14: Master Stage Presence       167

Scene 15: Make it Look Effortless       179

Scene 16: Wear the Appropriate Costume      195

Scene 17: Toss the Script         199

Scene 18: Have Fun      207

Encore: One More Thing       215

Postscript: Steve Jobs by the Book            219

Notes         235

Index          247

Now in paperback—the Wall Street Journal bestseller that reveals the secrets behind Steve Job’s legendary presentations, with a new introduction about his legacy.

Celebrating the inspiring life and vision of Apple’s game-changing CEO, The Presentation Secrets of Steve Jobs has become the essential go-to guide for top-level executives, middle managers, organizational speakers, startup entrepreneurs, and pretty much anyone who needs to engage, persuade, and captivate an audience.

This is as close as you’ll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs’s performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that anyone can master. You’ll learn how to take charge of a room, create an inspiring brand story, deliver unforgettable moments—and do it powerfully, effortlessly, and effectively.