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The Handbook of Online Marketing Research: Knowing Your Customer Using the Net

1st Edition
0071378456 · 9780071378451
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US$35.96
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Fundamentals.

The Research Process.

Secondary Research.

Qualitative Research.

Quantitative Research.

Sampling.

Data Collection.

Questionnaire Design.

Applications.

Market Research: Understanding the Market.

Segmentation: Developing Target Markets.

Competition: Assessment and Positioning.

Existing Online Products: Audience Composition and Performance Testing.

New Product Concepts.

Development.

Testing.

Marketing.

Tracking.