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The Complete Book of Perfect Phrases for High-Performing Sales Professionals

1st Edition
0071636099 · 9780071636094
The Right Phrase forEvery Sales SituationA powerful command of words is the number one requirement for succeeding in the field of sales. Whether you’re cold-calling a prospect, presenting to a group of decision makers, or dealing with price objecti… Read More
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Perfect Phrases for Lead Generation
• Customize phrases for the 25 types of clients
• Phrases for direct prospecting-using the right words to turn cold calls into cash
• What to say to expand your customer base-and grow your sales-faster, bigger, and better
Perfect Phrases for the Sales Call
• Get past gatekeepers and sell to the decision makers
• Present your product or service in the best light
• Handle objections, stalling, and other delaying tactics
• Build trust and cultivate relationships
Perfect Phrases for Customer Service
• Clear explanations of the reasons for difficult customer behaviors
• Successfully handle even the most cantankerous customers
• 101 dialogues and scripts organized according to types of difficult behaviors, usable as is or as part of a training program, and easily tailored to any industry and company culture

The Right Phrase forEvery Sales Situation

A powerful command of words is the number one requirement for succeeding in the field of sales. Whether you’re cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in sayingthe right thing to the right person at the right time.

The CompleteBook of Perfect Phrases for High-Performing Sales Professionals isthe ultimate field guide for speaking and writing your way to salessuccess. You’ll find perfect phrases for:

Lead Generation

  • Turn cold calls into profitable relationships
  • Expand your customer base
  • Write engaging letters and e-mails

Sales Calls

  • Get access to decision makers
  • Present your product in compelling language
  • Resist objections and stalling tactics

Customer Service

  • Develop a rapport with every client
  • Handle the most difficult of customers
  • Close every conversation on a positive note

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ISBN10: 0071713581 | ISBN13: 9780071713580

US$36.00

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ISBN10: 0071636099 | ISBN13: 9780071636094

US$40.00