Modern Competitive Strategy
4th Edition
1259181200
·
9781259181207
© 2016 | Published: January 19, 2015
Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to cu…
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INTRODUCTION
Chapter 1: What Is Strategy?
BUILDING COMPETITIVE ADVANTAGE
Chapter 2: Competitive Advantage
Chapter 3: Industry Analysis
Chapter 4: Strategy Over Time: Growth and Innovation
STRATEGY EXECUTION AND STRATEGIC PLANNING
Chapter 5: Strategy Execution
Chapter 6: Partnering
STRATEGIC BOUNDARIES
Chapter 7: Vertical Integration and Outsourcing
Chapter 8: Partnering
EXPANDING THE SCOPE OF THE FIRM
Chapter 9: Global Strategy
Chapter 10: New Business Development
Chapter 11: Managing the Multibusiness Firm
GOVERNING THE FIRM
Chapter 12: Corporate Governance
Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels—undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.