Manager's Guide to Online Marketing
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Online marketing has evolved far beyond just websites and banner ads. Your business’s credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including:
- Content marketing and blogging
- Social media marketing
- Web analytics
- Search Engine Optimization (SEO)
- E-mail marketing
- Online Public Relations
Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:
- Clear definitions of key terms and concepts
- Tactics and and strategies for effective online marketing
- Tips for executing the tactics in the book
- Practical advice for preventing errors
- Caution signs to avoid common and uncommon mistakes
- Examples of successful online marketing tactics
- Specific planning procedures, tactics, and hands-on techniques