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From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand

1st Edition
0071381309 · 9780071381307
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US$22.46
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Chapter 1: The Complete Brand and the Web.

Chapter 2: The Discovery Stage.

Chapter 3: The Framework Stage.

Chapter 4: The Verbal Articulation Stage.

Chapter 5: The Visual, Physical, and Sensory Articulation Stages.

Chapter 6: The Execution Stage: Launching, Pruning, and Rediscovery.

Chapter 7: Branding the Internet Village.

Chapter 8: The Global Web Brand.

Chapter 8: Beyond the New Economy.