ENTREPRENEURSHIP: The Art, Science, and Process for Success
2nd Edition
0078023181
·
9780078023187
© 2016 | Published: February 9, 2015
Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:
The Art of turning an entrepreneurial venture into a success.
The Science of practice as the heart of starting…
Read More
Request Review Access
Receive via shipping:
- Print bound version of the complete text
PART 1 Laying the Groundwork for Small Business
Chapter 1: The 21st Century Entrepreneur
Chapter 2: Individuals and New Business Start-ups
Chapter 3: Business Idea Generation and Initial Evaluation
PART 2 Due Diligence on the Business Idea
Chapter 4: External Analysis
Chapter 5: Business Mission and Strategy
Chapter 6: Analyzing Cash Flow and Other Financial Information
PART 3 Establishing the Business
Chapter 7: Financing and Accounting
Chapter 8: Financial Analysis
Chapter 9: Establishing the Legal Foundation
PART 4 Building the Business
Chapter 10: Human Resource Management
Chapter 11: Marketing
Chapter 12: Establishing Operations
PART 5 Other Issues
Chapter 13: Exit/Harvest/Turnaround
Chapter 14: Franchising and Purchasing an Existing Business
PART 6 Mini Cases (14)
Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:
The Art of turning an entrepreneurial venture into a success.
The Science of practice as the heart of starting and running a successful entrepreneurial venture.
The Process that tie these two areas together into a coherent and organized business.
With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world.