Drop Dead Brilliant
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Preface: Why All the Fuss?
Introduction: What’s My Corporate Brand? What Key Business People are Saying about Image
Chapter 1: How is My Image?
Chapter 2: Your Personal Package
Chapter 3: Looking the Business: Essential Style Tips for Men
Chapter 4: Looking the Business: Savvy Style Advice for Women
Chapter 5: Casual Power
Chapter 6: Body Talk
Chapter 7: Are You Being Heard?
Chapter 8 Added Impact Presentations
Chapter 9: Selling Yourself: Interviews and Meetings“Essential reading for everyone interested in improving their personal brand.”-Peter Wade, GE Consumer Finance
Whether you're a receptionist, a CEO, or somewhere in-between-you project an image that could potentially make or break a deal. That's why Lesley Everett, the United Kingdom's leading professional branding expert, created the “Walking TALL” method.
It's a cheeky, upbeat, and inimitably British approach to creating a unique personal brand. Everett delivers “drop-dead brilliant” advice on first impressions, appearances, body indicators, and everything else needed to present yourself with panache.