Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Ensure compliance with the 2018 IEBC® on alterations, additions, or retrofits to existing buildingsThis practic…
The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of videoApply the latest advertising technologiesBuild your brand in every mediumCreate the right budget for each campaignThrough six previous editions, Advertising Media Planning ha…
The planning guide marketers have relied on for two decades—updated and expandedFor more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and …
Packed with insider secrets, rules, and wisdom from nearly 200 of the leading authorities on direct marketing, this is the essential tool for techniques that produce results. Experts Denny Hatch and Don Jackson cover all you need to know--from planning to implementation--and from target strategy to …
This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamles…
Every day the world sees 1 million new blog posts, tens of millions of tweets, hundreds of millions of new pieces of Facebook content, and more than 1 billion YouTube videos.Where does your brand fit in?In our age of information saturation, consumer attention is the scarcest commodity of all—which…
Praise for microMARKETING
“Greg presents the greatest hits of social media marketing, a litany of stories designed to persuade you to
stop demanding the web conform to your desire for mass—and instead realize that mattering a lot to a few
people is worth far more than mattering just a little to…
