Generate Better, Faster Results—
Using Less Capital and Fewer Resources!
“[The High-Velocity Edge] contains ideas that form the basis for structured continuous
learning and improvement in every aspect of our lives. While this book is tailored to business
leaders, it should be read by high sch…
Advance praise for Service Innovation:
"To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Management, Microsoft Corporation
"Lance Bettencourt deftly blends his academic and consulting experience to provide an example-rich, readable, p…
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relations…
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tang…
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Wri…
THE NEW LAW
OF MARKETING
“The Next Evolution of
Marketing is a true beacon
for all brand builders.
Many books claim that,
Bob’s book delivers.”
Jim Stengel, former Global
Marketing Officer, Procter & Gamble
“Some timeless truths
restored for modern
marketing—and many new
ones added. …
"A real world tool for helping develop effective
marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association
"For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Ser…
Higher Division The High-Velocity Edge: How Market Leaders Leverage Operational Excellence to Beat the Competition 2nd Edition © 2010 | Published: April 12, 2010Generate Better, Faster Results— Using Less Capital and Fewer Resources! “[The High-Velocity Edge] contains ideas that form the basis for structured continuous learning and improvement in every aspect of our lives. While this book is tailored to business leaders, it should be read by high sch…
