Consumer Behavior
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Higher Division Drucker on Marketing: Lessons from the World's Most Influential Business Thinker 1st Edition © 2013 | Published: September 26, 2012THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER "Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before." -- Philip Kotler, from the Foreword Considered the single mo…
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Higher Division The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency 1st Edition © 2012 | Published: March 20, 2012US$32.00Out of stockGET READY FOR THE AGE OF SHOPPER MARKETING Consumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact…
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Higher Division Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay 1st Edition © 2011 | Published: October 1, 2010US$36.00Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales. "When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sale…
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Higher Division Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay 1st Edition © 2011 | Published: September 27, 2010US$40.00Out of stockLearn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales. "When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sale…
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