All Other Marketing Courses
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Higher Division Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines 1st Edition © 2015 | Published: November 19, 2014How to Avoid Legal Pitfalls on Social Media Social media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessi…
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Higher Division Built to Serve: How to Drive the Bottom Line with People-First Practices 1st Edition © 2008 | Published: August 27, 2007In Built to Serve, Dan Sanders, CEO of the award-winning, service-oriented United Supermarkets, makes this bold claim: the prevailing business culture is broken and a radical transformation is required-a paradigm shift that reshapes our understanding of the true purpose of work. Leaders have a choic…
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Higher Division How to Start and Run an eBay Consignment Business 1st Edition © 2006 | Published: January 27, 2006Make big profits on eBay with no upfront investment! Make thousands of dollars per week--with little or no financial risk--selling other people’s stuff on eBay. How to Start and Run an eBay Consignment Business explains how to locate and work with consignors and successfully deal in the goods the…
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Higher Division Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program 4th Edition © 2012 | Published: December 20, 2011Use the latest digital technologies for lifelong customers and repeat sales “Arthur Middleton Hughes is database marketing’s Great Explainer. He has a unique gift for taking complex subjects and breaking them down in ways people can easily understand. This is the most approachable book I have ev…
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Higher Division Social Media for Social Good: A How-to Guide for Nonprofits 1st Edition © 2012 | Published: August 17, 2011Spread your message instantly and easily—even on a shoestring budget “In a world that seems to be overpopulated with social media experts, Heather is the real thing. Her passion and intuition have made her an invaluable resource to the nonprofit community.”—Danielle Brigida, digital marketi…
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Higher Division Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychology 1st Edition © 2012 | Published: September 20, 2011TURN EVERY BUSINESS CONNECTION INTO A PAYING CLIENT With a Foreword by Michael Port, bestselling author of Book Yourself Solid Clients, Clients, and More Clients arms you with powerful tools from the field of psychology for building every business connection into the kind of relationship that leads …
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Higher Division The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers 1st Edition © 2012 | Published: September 23, 2011“This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It’s more than refreshing to read the multiple case studies and well thought out approach and to hear the experienced voices of these authors. You’ve spent way to…
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Higher Division Social Entrepreneurship for the 21st Century: Innovation Across the Nonprofit, Private, and Public Sectors 1st Edition © 2013 | Published: December 18, 2012ARE YOU READY FOR THE SOCIAL ENTREPRENEURSHIP REVOLUTION? "In her book Social Entrepreneurship for the 21st Century, Georgia Levenson Keohane provides a great insight into the emergence of social business and entrepreneurship. Her work provides a clear-sighted analysis of the many different dynamic…
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Higher Division Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value 1st Edition © 2012 | Published: September 19, 2011A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more—which is good news for you and…
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Higher Division Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing 1st Edition © 2012 | Published: February 15, 2012Winner of a Choice Magazine Outstanding Academic Title Award! We are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities t…
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