Social Media
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Higher Division
The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking
1st Edition © 2011 | Published: June 23, 2011Cold-calling is history—your future is in social media! The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective buyers-are migrating in droves to social media to find solutions. If you want their business, you h…
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Higher Division
Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time
1st Edition © 2013 | Published: March 13, 2013Launch a business and ignite a movement with a powerhouse blog!Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new busi…
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Higher Division
Everything I Know about Marketing I Learned From Google
1st Edition © 2010 | Published: August 5, 2010Want Market Share? Google It! “Google is a once-in-a-generation company. Aaron Goldman has writtenan essential book that goes beyond telling us how Google became soimportant to explaining why the revolution it’s leading will affecteveryone in media and marketing.”—Brian Morrissey, Digital Ed…
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Higher Division
Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics
1st Edition © 2014 | Published: November 22, 2013US$34.00Out of stockAlign Strategy With Metrics Using Social Monitoring Best Practices“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer respons…
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Higher Division
Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics
1st Edition © 2012 | Published: August 12, 2011US$30.60Align Strategy With Metrics Using Social Monitoring Best Practices“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer respons…
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Higher Division
301 Ways to Use Social Media To Boost Your Marketing
1st Edition © 2011 | Published: August 18, 2010US$22.00Out of stockJoin the TubeMoguls, get Delicious, StumbleUponcustomers--and 298 more great tips!MARKETINGThe time to start social media marketing was yesterday. Don't worry, though--this book will get you going today!301 Ways to Use Social Media to Boost Your Marketing is packed with quick "snapshot" lessons for …
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Higher Division
Curation Nation: How to Win in a World Where Consumers are Creators
1st Edition © 2011 | Published: February 15, 2011US$32.00Out of stockBusiness Leaders Are Buzzing About Curation Nation“An indispensible guide to the brave new media world.”—Arianna Huffington, editor in chief, the Huffington Post“Gives me hope for the future of the Information Age. Rosenbaum argues for the growing importance of people—creative, smart, hip…
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Higher Division
The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers
1st Edition © 2012 | Published: August 16, 2011US$32.00Out of stock"The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with them, and keeping them. Don’t just buy this book: invest in the content. Actually, invest time …
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Higher Division
The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World
1st Edition © 2011 | Published: December 13, 2010US$31.00Out of stockToday's Hottest Trends for On-the-Spot Marketing!"A must read for media and marketers.”—Alan Cohen, CEO, OMD USA"What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These and many other c…
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