The New York Times and USA Today Bestseller!
Reinvent your marketing to keep up with an ever-changing marketplace
“A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich…
Praise for THE NEW EMERGING-MARKET MULTINATIONALS
One of Strategy and Business’s Best Business Books of the Year
"This book is a real eye-opener. It will forever change your assumptions about international economic competition and who the winners will be." —PHILIP KOTLER Kellogg School of Manag…
Generate Better, Faster Results—
Using Less Capital and Fewer Resources!
“[The High-Velocity Edge] contains ideas that form the basis for structured continuous
learning and improvement in every aspect of our lives. While this book is tailored to business
leaders, it should be read by high sch…
A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters …
