Architect's Professional Practice Manual

Preface.

Introduction.

Part 1. Making Projects.

Chapter 1: Marketing.

Chapter 2: Indirect Marketing.

Chapter 3: Direct Marketing.

Chapter 4: Negotiation.

Chapter 5: Preparing for Negotiation

Chapter 6: Collections.

Chapter 7: About Money.

Chapter 8: Don't Manage Time, Manager Yourself.

Chapter 9: Interpersonal Skills.

Chapter 10: Groupwork.

Doing Projects.

Chapter 11: Getting the Firm out of the Way.

Chapter 12: Tips for Better Projects.

Chapter 13: Project Management as Lateral Leadership.

Chapter 14: Post-occupancy and Predesign.

Afterword.

Postscript: On the Dharma of Ineffable Drawings.

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A compendium of well-tested methods, valuable tips, contracts, forms, checklists, and other tools in a graphics-oriented, at-a-glance format

The time-saving professional secrets, the management-expediting skills, and the marketing savvy that have made Jim Franklin's American Institute of Architects seminars famous - this book gives you them all, and more. In an appealingly easy-access, illustrated format, Jim Franklin lays out tools to make your working easier, more fun, and more profitable, featuring:

*Practical strategies for reclaiming the $27,000 worth of negatively invested time that the average architect loses each year

*Pragmatic, day-to-day marketing moves that are enjoyable and bring you more business

*Flexible approaches, procedures, interpersonal skills, and communication how-to's for transforming adversaries into collaborative team players

*Negotiating strategies for every occasion

*Up-to-the-minute information on trends, including practice issues for design-build and construction management

*Proven best-practice in handy shortcut, tip, and list form

*Quotes from leading architects on how they work

Designed to suit architects' approach, sensibilities, and style, this graphical guide goes down the list, revealing the essential people-handling and business and money management skills you wish they'd taught you in school. Far more than mere vitamins for your practice, as the author states, this book is a genuine painkiller.