Riding the Waves of Culture, Fourth Edition: Understanding Diversity in Global Business

4th Edition
126046864X · 9781260468649
The bestselling guide to leading effectively in a global business environment—now updated to address radical changes in politics, society, economics and techThere’s so much more to the role of culture in business than etiquette and local customs.… Read More
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Foreword 
Acknowledgments 

1 ? An Introduction to Culture 
Fons Trompenaars and Charles Hampden-Turner
SECTION I National Culture and Personal Values
2 ? The One Best Way of Organizing Does Not Exist 
Fons Trompenaars and Charles Hampden-Turner
3 ? The Meaning of Culture 
Fons Trompenaars and Charles Hampden-Turner
4 ? Rules and Exceptions 
Fons Trompenaars and Charles Hampden-Turner
5 ? The Individual and the Group 
Fons Trompenaars and Charles Hampden-Turner
6 ? Feelings and Relationships 
Fons Trompenaars and Charles Hampden-Turner
7 ? How Far We Get Involved 
Fons Trompenaars and Charles Hampden-Turner
8 ? How We Accord Status 
Fons Trompenaars and Charles Hampden-Turner
9 ? How We Manage Time 
Fons Trompenaars and Charles Hampden-Turner
10 ? How We Relate to Nature 
Fons Trompenaars and Charles Hampden-Turner
11 ? Cross-Cultural Competence: Assessment and Diagnosis 
Fons Trompenaars and Peter Woolliams
12 ? Toward International and Transnational Management 
Fons Trompenaars and Charles Hampden-Turner

SECTION II Corporate Cultures and Change Management
13 ? National Cultures and Corporate Cultures 
Fons Trompenaars and Charles Hampden-Turner
14 ? A New Framework for Managing Change Across Cultures 
Fons Trompenaars and Peter Woolliams
15 ? Your Values for the Next Transformation 
Fons Trompenaars and Charles Hampden-Turner

SECTION III Reconciling Cultural Dilemmas
16 ? Reconciling Cultural Dilemmas 
Fons Trompenaars and Charles Hampden-Turner
17 ? When Two Worlds Collide: The Integration of Cultures in a 
Merger or Acquisition
Fons Trompenaars and Peter Woolliams

SECTION IV Culture in Practice
18 ? Creating a Culture of Innovation 
Fons Trompenaars and Peter Woolliams
19 ? Developing Digital Leaders: The Critical Role of 
Dilemma Reconciliation
Fons Trompenaars and Lucas de Jong de Abril
20 ? Ethics Across Cultures: Did the Pedestrian Die? 
Fons Trompenaars

APPENDIX A: Supporting Diagnostic Tools and Apps 
APPENDIX B: Technical Aspects of the Trompenaars’ Databases 
Peter Woolliams
Notes 
Index 

The bestselling guide to leading effectively in a global business environment—now updated to address radical changes in politics, society, economics and tech

There’s so much more to the role of culture in business than etiquette and local customs. Recognizing its importance—and providing a clear-eyed look at how it works in real-life scenarios—is why Riding the Waves of Culture became essential reading when it was first published in 1997. 

While knowledge of customs and etiquette can help you avoid gaffes in other locales, it doesn’t explain why pay-for-performance works some places but not in others. Or how organizational methods that don’t “fit” locally will slowly and silently break down—even if there was no pushback from the local managers or employees.

Riding the Waves of Culture, Fourth Edition retains its in-depth exploration of the underlying cultural frameworks that affect leadership, effectiveness and innovation across cultures. With new information and evidence-based insights on critical business matters, it offers insight on the effects of immigration, generational differences to the development of multi-cultural societies, and more. Also new in this edition: access links to more information and online tools—including country culture scores for research purposes. 

The most thoroughly researched and highly respected resource of its kind, Riding the Waves of Culture does more than help you stay afloat in today’s diverse work environment; it provides the knowledge you need to seize the advantage and compete for the long run.


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ISBN10: 1260468658 | ISBN13: 9781260468656

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ISBN10: 126046864X | ISBN13: 9781260468649

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