Marketing Management

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Business
Advertising, Marketing & Sales
Marketing
Marketing Management

Greg Marshall, Mark Johnston

Date

January 9, 2009

Format

Hardback, 768 pages

ISBN

0073529796 / 9780073529790

+ More Information

Your Price

231.00

Overview

Main description

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.