Always On: Advertising, Marketing, and Media in an Era of Consumer Control

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Date

March 25, 2008

Format

Electronic book text, 192 pages

Other Formats


ISBN

0071508295 / 9780071508292

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17.95



Overview


Main description

Prepare yourself for the future-of business publishing.

McGraw-Hill teams up with Strategy + Business magazine and Booz Allen Hamilton to create today's hottest guides for tomorrow's highest profits. It's not enough to stay on top of the latest trends. Successful companies need to think big, think smart, think fast, and think ahead-to cash in on the future. That's why McGraw-Hill asked two of today's top thought-makers on business strategy to create The Future of Business series.

Boldly conceived, brilliantly written, and beautifully packaged, each subject-specific guide combines the up-to-the-minute research of Strategy + Business magazine with the global consulting expertise of Booz Allen Hamilton. You'll find all the latest, greatest success strategies at your fingertips, from actual case studies, industry secrets, and late-breaking stats to essential lists of tips, techniques, and takeaways. Whether the subject is marketing, production, sales, or mergers and acquisitions, the future is here-and profitable-in these future bestsellers.

For years, media professionals chased consumers, jacked into personal networks, and sifted through splintered audiences. Now ad and marketing success is driven by those who can reintegrate splintered audiences and map their interests. These philosopher gurus are reshaping how we should reach highly charged minds. Their secrets are in this book.


Author comments

Christopher A.H. Vollmer is a Vice President and Partner in Booz Allen Hamilton's Global Consumer and Media Practice, based in New York.





Copyright 2013 McGraw-Hill Global Education Holdings, LLC

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