Loose-leaf Business: A Changing World

Overview

Main description

Overview: Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Business: A Changing World is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesn’t inherit out-dated examples from a hardback derivative. With market-leading teaching support and the most up to date content available, Business: A Changing World represents the best value available in the brief Introductory Business market. What sets Ferrell apart? An unrivaled mixture of topical depth, current content, and the best teaching support around.

Table of contents

Part 1 Business in a Changing WorldChapter 1 The Dynamics of Business and Economics Chapter 2 Business Ethics and Social Responsibility Chapter 3 Business in a Borderless World
Part 2 Starting and Growing a Business Chapter 4 Options for Organizing BusinessChapter 5 Small Business, Entrepreneurship, and Franchising
Part 3 Managing for Quality and Competitiveness Chapter 6 The Nature of Management Chapter 7 Organization, Teamwork, and Communication Chapter 8 Managing Service and Manufacturing Operations
Part 4 Creating the Human Resource AdvantageChapter 9 Motivating the Workforce Chapter 10 Managing Human Resources
Part 5 Marketing: Developing RelationshipsChapter 11 Customer Driven Marketing Chapter 12 Dimensions of Marketing Strategy Chapter 13 Digital Marketing and Social Networking
Part 6 Financing the EnterpriseChapter 14 Money and the Financial System Chapter 15 Accounting and Financial Statements Chapter 16 Financial Management and Securities Markets
AppendicesAppendix ALaw AppendixPersonal Finance AppendixManaging Information Appendix