Corporate Information Strategy and Management: Text and Cases

Have a Promotion Code?

Please enter it here:

Great deals and more!

Sign up for special offers, exclusive discounts, and new product announcements from McGraw-Hill Professional.

SIGN UP TODAY


Date

December 22, 2008

Format

Hardback, 528 pages

ISBN

0073402931 / 9780073402932

$

Your Price

272.00



Overview


Main description

Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author’s objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today’s challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.


Table of contents

PrefaceIntroduction: The Challenges of Managing in a Network Economy Case #I-1 Li and Fung Internet Issues (A) (HBS #301-009)Module 1: Business Impacts Chapter 1: IT and Strategy Chapter 2: IT and Organization Chapter 3. Extending the EnterpriseChapter 4. Making the Case for IT Case #1-1 Charles Schwab in 2002 (HBS #803-070)Case #1-2 Learning from Leapfrog (HBS #804-062)Case #1-3 Wyndham International: Fostering High-Touch with High Tech (HBS #803-092)Case #1-4 Global Healthcare Exchange (HBS #804-002)Article #1-5 IT Doesn’t Matter with Letters to the Editor (HBR #3566)Module 2: Managing Networked Infrastructure and Operations Chapter 5. Understanding Internetworking Infrastructure Chapter 6. Assuring Reliable and Secure IT Services Chapter 7. Managing Diverse IT Infrastructures Case #2-1 CareGroup (HBS #303-097)Case #2-2 The iPremier Company: Denial of Service Attack (A) (HBS #601-114)Case #2-3 Ford Motor Company: Supply Chain Strategy ((HBS #699-198)Article #2-4 The Power of Virtual Integration: An Interview with Dell Computer's Michael Dell (HBR #98208)Case #2-5 Postgirot Bank and Provment AB: Managing the Cost of IT Operations (HBS #302-061)Module 3: Managing and Leading a Networked IT Organization Chapter 8. Organizing and Leading the IT Function Chapter 9. Managing IT Outsourcing Chapter 10. A Portfolio Approach to IT Projects Case #3-1 Cathay Pacific: Doing More with Less (HBS #303-106)Case #3-2 Royal Caribbean Cruises, Ltd. (HBS #304-019)Case #3-3 Rakuten (HBS #305-050)Case #3-4 Telecomunicacoes de São Paulo S.A. (Telesp) (HBS #804-149)Case #3-5 Outsourcing IT: The Global Landscape in 2004 (HBS #304-104)Conclusion: The Challenges of Managing in a Network Economy RevisitedCase #C-1 UCB (HBS #304-096)Case #C-2 Enabling Business Strategy with IT at the World Bank (HBS #304-055)Annotated BibliographyIndex





Copyright 2014 McGraw-Hill Global Education Holdings, LLC

WELCOME!

Before you can enjoy free downloads from McGraw-Hill Professional, we ask that you please provide your email address and country.



Yes, I want to receive other special offer.