Core Concepts in Fashion

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Date

January 5, 2007

Format

Hardback, 320 pages

ISBN

0073196223 / 9780073196220

$

Your Price

140.00



Overview


Main description

This book offers a hands-on, fun approach to learning fashion. The content and the style of the book is organized to discuss the three major areas of fashion. The supplemental material is full of projects and in class activities-especially useful for the longer, blocked course. This book is full of pictures and charts for our visual learners.


Table of contents

Chapter 1: Fashion CareersChapter 2: Fashion Terminology and the Merchandising Process Chapter 3: Textiles and Design Development Chapter 4: Historical PerspectiveChapter 5: Trend ForecastingChapter 6: Consumer Behavior in FashionChapter 7: Marketing Fashion ProductsChapter 8: Global SourcingChapter 9: Retailing in a Vibrant WorldChapter 10: Retail BuyingChapter 11: Appendix and Cases





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