Core Concepts in Fashion

Overview

Main description

This book offers a hands-on, fun approach to learning fashion. The content and the style of the book is organized to discuss the three major areas of fashion. The supplemental material is full of projects and in class activities-especially useful for the longer, blocked course. This book is full of pictures and charts for our visual learners.

Table of contents

Chapter 1: Fashion CareersChapter 2: Fashion Terminology and the Merchandising Process Chapter 3: Textiles and Design Development Chapter 4: Historical PerspectiveChapter 5: Trend ForecastingChapter 6: Consumer Behavior in FashionChapter 7: Marketing Fashion ProductsChapter 8: Global SourcingChapter 9: Retailing in a Vibrant WorldChapter 10: Retail BuyingChapter 11: Appendix and Cases