The Social Media Strategist: Build a Successful Program from the Inside Out

Have a Promotion Code?

Please enter it here:

Great deals and more!

Sign up for special offers, exclusive discounts, and new product announcements from McGraw-Hill Professional.

SIGN UP TODAY


Date

October 14, 2011

Format

Electronic book text, 304 pages

Other Formats


ISBN

0071768556 / 9780071768559

Adobe Digital Editions® is required to view your downloaded eBooks.
Click here to get Adobe Digital Editions
To learn more about eBooks please see our eBook FAQ.


If you're having problems installing due to firewall issues please go here:
http://kb2.adobe.com/cps/403/kb403051.html

$

Your Price

34.00



Overview


Main description

Conquer the unique challenges of driving social media success within a large company

From the social media director who built successful programs at both GM and IBM, The Social Media Strategist provides the tools you need to meet all the challenges of building a social media strategy in a large company, which include corporate culture, legal barriers, and the kind of bureaucratic resistance that that are unique to large organizations.

The Social Media Strategist explains how to get legal departments to say “yes” to social media programs; get employees engaged without exposing the organization to risk; build “buzz” that parallels business goals; and avoid the internal turf wars that can doom new initiatives.

Christopher Barger is Senior Vice President of Global Programs at Voce Connect, a division of Porter Novelli, which assists clients around the world in developing social media programs and strategies. He spent four years as Director of Global Social Media at General Motors, and he served as IBM's "blogger-in-chief," playing a crucial role in developing IBM's online presence.





Copyright 2013 McGraw-Hill Global Education Holdings, LLC

WELCOME!

Before you can enjoy free downloads from McGraw-Hill Professional, we ask that you please provide your email address and country.



Yes, I want to receive other special offer.