Perfect Phrases for the Sales Call, Second Edition

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Date

November 12, 2010

Format

Electronic book text, 240 pages

Other Formats


ISBN

0071759433 / 9780071759434

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Overview


Main description

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME DON'T MISS THESE OTHER BOOKS IN THE PERFECT PHRASES SERIES

How do you get face time with someone who doesn't accept sales calls? What is the best way to present the value of your offering? How do you handle price objections? Answer: You need to speak the right language.

This fully revised second edition of the popular Perfect Phrases for the Sales Call provides an arsenal of persuasive language and word-for-word practice scenarios to help you address any challenge. Learn the most effective language for:

  • Getting past gatekeepers and selling to the decision makers
  • Presenting your product or service in the best light
  • Handling objections, stalling, and other delaying tactics
  • Building trust and cultivating relationships


Author comments

William T. Brooks is CEO of The Brooks Group, a consulting firm that provides custom sales solutions to businesses. An internationally renowned expert on sales and sales management, he has more than a dozen books to his credit.





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