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Roger Baron

Jack Z. Sissors was a professor of media planning and strategy at Northwestern University. He created and edited The Journal of Media Planning and spent many years at Leo Burnett and other top advertising agencies.

Roger B. Baron is senior vice president and director of media research at DRAFTFCB, whose clients include SC Johnson, MillerCoors Brewing Company, Boeing Aircraft, State Farm Auto Insurance, Taco Bell, and Merck Pharmaceuticals. He is a former media director and now member of the Media Rating Council, the Market Research Council, and the Advertising Research Foundation. He lives in Chicago, IL.

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Date
May 7, 2010

Your Price
$89.95

Format
eBook, 496 pages

ISBN
0071738908 / 9780071738903

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Date
August 6, 2010

Your Price
$89.95

Format
Hardback, 496 pages

ISBN
0071703128 / 9780071703123

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