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Peter Keup

The late Erwin J. Keup, author of the prior six editions of the Franchise Bible, had over 50 years of experience with franchise law, franchise consulting, and general corporate law. Among other things, he was an arbitrator specializing in franchisor/franchisee disputes for the American Arbitration Association, Franchise Arbitration and Mediation Inc. and British Columbia International Commercial Arbitration Centre. He served on the California Bar Association's Franchise Legislation Committee and the American Bar Association's Forum on Franchising.

Peter E. Keup, son of Erwin Keup, is an attorney based in Columbia, South Carolina and a Professor in the College of Educational Leadership and Policy at the University of South Carolina. He is a member of both the California and South Carolina state bars and has extensive litigation and transactional experience.

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