Press Room

To continuously build a cliental and referral list to even more clients, entrepreneurs need to get noticed. But many business owners have not mastered the art of showing off their expertise in a way that has people knocking down the doors. Some need to learn how to sell their skills and business and GET NOTICED...GET REFERRALS: Build Your Client Base and Your Business by Making a Name for Yourself (McGraw-Hill; June 2008) by bestselling author and self-promotion expert, Jill Lublin, teaches readers how to do just that.

In an easy-to-read format, GET NOTICED...GET REFERRALS show consumers how to carefully cultivate and develop relationships by using the same principles publicists and brand managers use to obtain more attention to their products. The book explains how to create an effective sound bite and memorable introductory. It then coaches readers on how to convey a consistent "brag message" that can be used to produce connections when following up or obtaining a new client.

Additionally, the book goes into detail about how to get started, handling myths and misconceptions, finding the appropriate market to get noticed, focusing on a craft, balancing everything out, being flexible and keeping all options open. GET NOTICED...GET REFERRALS demonstrates the talent needed to make an unforgettable first impression, get more referrals and grow a company to new heights.

ABOUT THE AUTHOR
Jill Lublin is the author of two national bestselling books, GUERRILLA PUBLICITY (which is considered the PR bible and is used in university marketing courses) and NETWORKING MAGIC (which went to #1 on Barnes and Noble). Ms. Lublin is founder of GoodNews Media, Inc., a company that specializes in positive news. She is currently the host of the nationally syndicated radio show, "Do The Dream," where she interviews celebrities who have achieved their dreams. Ms. Lublin has been featured in the New York Times, Woman's Day and Entrepreneur magazine as well as on ABC, NBC, CBS radio and television national affiliates and is creator and host of a new television show called "The Connecting Minute."

GET NOTICED...GET REFERRALS: Build Your Client Base and Your Business by Making a Name for Yourself by Jill Lublin; McGraw-Hill; Publication Date: June 2008; Price $16.95; Original Trade Paperback; ISBN 10: 0-07-150827-9/13: 978-0-07-150827-8