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Press Contact: Staci Shands
by: Jill Lublin
To continuously build a cliental and referral list to even more clients, entrepreneurs need to get noticed. But many business owners have not mastered the art of showing off their expertise in a way that has people knocking down the doors. Some need to learn how to sell their skills and business and GET NOTICED...GET REFERRALS: Build Your Client Base and Your Business by Making a Name for Yourself (McGraw-Hill; June 2008) by bestselling author and self-promotion expert, Jill Lublin, teaches readers how to do just that.
In an easy-to-read format, GET NOTICED...GET REFERRALS show consumers how to carefully cultivate and develop relationships by using the same principles publicists and brand managers use to obtain more attention to their products. The book explains how to create an effective sound bite and memorable introductory. It then coaches readers on how to convey a consistent "brag message" that can be used to produce connections when following up or obtaining a new client.
ABOUT THE AUTHOR
GET NOTICED...GET REFERRALS: Build Your Client Base and Your Business by Making a Name for Yourself by Jill Lublin; McGraw-Hill; Publication Date: June 2008; Price $16.95; Original Trade Paperback; ISBN 10: 0-07-150827-9/13: 978-0-07-150827-8